Privacy policy

This Privacy Policy explains how Yeouu, operated by HUMMBU INC, collects, uses, discloses, retains, and protects personal information when you visit our website, purchase products, communicate with us, or otherwise use our online store and related services (collectively, the “Services”).

Our online store is hosted by Shopify. By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact information: Such as your name, email address, billing address, shipping address, and other contact details you provide.
Order information: Such as products purchased, order history, delivery preferences, returns, refunds, and communications relating to an order.
Payment information: Such as payment method, billing information, transaction details, and limited payment confirmation information. Complete payment card details are generally processed by Shopify and authorized payment providers.
Account information: Such as username, password, saved addresses, preferences, and account activity if you create an account.
Device and usage information: Such as IP address, browser type, device type, operating system, referring URLs, pages viewed, interactions, and approximate location derived from an IP address.
Customer support information: Such as messages, order questions, return requests, product reviews, photos, videos, and other information you send to us.
Marketing information: Such as communication preferences, subscription status, and interactions with promotional emails or advertisements.
Fraud and security information: Such as information used to identify suspicious transactions, unauthorized access, security incidents, or misuse of the Services.

2. How We Collect Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, contact us, submit a review, request a return, or subscribe to marketing communications;
Automatically through cookies, pixels, log files, and similar technologies when you use the Services;
From Shopify, payment processors, shipping carriers, analytics providers, advertising partners, and other service providers; and
From other third parties where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

Process and fulfill orders, payments, returns, exchanges, and refunds;
Provide order confirmations, shipping updates, and customer support;
Create and maintain customer accounts;
Maintain and improve the functionality, performance, and security of the Services;
Personalize your shopping experience and recommend relevant products;
Send promotional communications where permitted by law;
Measure the effectiveness of advertising and marketing activities;
Detect, investigate, and prevent fraud, unauthorized transactions, security incidents, and unlawful activity;
Comply with legal, tax, accounting, regulatory, and contractual obligations; and
Protect the rights, safety, property, and legitimate interests of Yeouu, HUMMBU INC, our customers, and others.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember your preferences, understand how visitors use the Services, improve performance, prevent fraud, and support advertising activities.

You may manage cookies through your browser settings. Blocking certain cookies may affect the functionality of the Services, including shopping cart, checkout, account, and preference features.

Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Shopify: To host and operate our online store and support ecommerce functionality.
Payment providers: To securely process and verify transactions.
Shipping and fulfillment providers: To prepare, ship, track, and deliver orders.
Technology and service providers: To provide website hosting, analytics, security, customer support, email, fraud prevention, and operational services.
Marketing and advertising partners: To measure campaigns and provide relevant advertising where permitted by law.
Professional advisers: Such as accountants, auditors, insurers, consultants, and legal advisers.
Government authorities or other parties: Where disclosure is required by law or reasonably necessary to protect legal rights, prevent fraud, or respond to lawful requests.
Business transaction parties: In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

6. Relationship With Shopify

Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to offer the Services and sell products to you.

Information submitted through our store may be transmitted to and processed by Shopify and other service providers that assist in operating, protecting, and improving the Services.

Shopify may also process information about your interactions with our store, other merchants, and Shopify according to its own privacy practices.

For more information, please review Shopify’s Consumer Privacy Policy.

7. Marketing Communications

Where permitted by law, we may use your contact information to send promotional emails about products, offers, or store updates.

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message. Unsubscribing will not prevent us from sending non-promotional messages relating to your orders, account, transactions, or customer service requests.

8. Third-Party Websites and Services

The Services may contain links to websites, applications, or services operated by third parties. We do not control and are not responsible for the privacy, security, accuracy, availability, or content of third-party services.

We encourage you to review the privacy policies and terms of any third-party website or service before providing personal information.

9. Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their place of residence.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

We do not have actual knowledge that we sell or share personal information belonging to individuals under 16 years of age, as those terms may be defined under applicable privacy laws.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure. We therefore cannot guarantee the absolute security of personal information.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, complete transactions, maintain business and financial records, provide customer support, prevent fraud, resolve disputes, enforce agreements, and comply with legal obligations.

The applicable retention period may vary depending on the type of information, the reason it was collected, and relevant legal requirements.

12. Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have the right to:

Request access to the personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Request a portable copy of certain personal information;
Withdraw consent where processing is based on consent;
Opt out of certain targeted advertising or activities defined as a sale or sharing of personal information; and
Appeal a decision relating to a privacy request where applicable.

To submit a privacy request, contact us at support@Yeouu.com.

We may need to verify your identity before processing a request. Where permitted by law, you may authorize another person to submit a request on your behalf. We may require proof of authorization and additional identity verification.

We will not discriminate against you for exercising an applicable privacy right.

13. Global Privacy Control and Do Not Track

If you visit our website with a legally recognized Global Privacy Control preference signal enabled, we will treat the signal as an opt-out request for the browser or device used where required by applicable law.

Except for legally recognized opt-out preference signals where applicable, our website may not respond to “Do Not Track” signals sent by browsers or devices.

14. International Data Processing

Yeouu currently sells and ships products only within the United States. However, Shopify and other service providers may transfer, store, or process personal information in other countries or regions.

Those locations may have data protection laws that differ from the laws in your jurisdiction. Where required by applicable law, appropriate safeguards will be used for applicable international transfers.

15. Complaints

If you have a concern about how we collect or process personal information, please contact us using the information below.

Depending on where you reside, you may also have the right to appeal our response or submit a complaint to an appropriate privacy or regulatory authority.